An interesting comparison video. Disregarding the popularity of the iPhone or iPad the BIG question is, how does their image quality compare to a number of top quality DSLRs? Granted all the top quality cameras shown in this video we're Full-frame DSLRs I'm more curious. How does the iPhone and iPads compare to Crop Sensor (APS-C) Cameras? Although I think it pointless to criticize after the fact but given their popularity they could have included at least one APS-C camera into the lineup.